ICC Media Rights: The International Cricket Council (ICC) will issue its first Invitation of Tender (ITT) for media rights for its next round of events starting June 20. The world cricket body gave information about this on Friday. ITT is only for the Indian market, with six packages available on TVs only, either digital or a combination of both.
The ICC rights feature is that for the first time men’s and women’s rights will be sold separately and potential participants can bid for 16 men’s programs (over 8 years old) and six women’s programs (over 4 years old) , there are 362 and 103 matches in total.
As per the ICC, interested parties will have to submit bids for the first four years of men’s events. However, they also have the option of bidding for an eight-year partnership.
ICC Chief Executive Geoff Allardyce said in a statement, "International cricket will continue to attract huge audiences and it has attracted significant interest from broadcasters for ICC events. We have over a billion fans who love to play the game on a global level and would love to see the best players in the world compete for cricket."
The decision on the tenders submitted will be made by the ICC Board in September 2022. Thereafter ITTs will be issued for additional markets.
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