Tension over royal warrants to 600 companies after Queen Elizabeth’s death; Know what happens

Queen Elizabeth Death: After the death of Queen Elizabeth II, about 600 brands are afraid of losing the Royal Warrant. This royal emblem has a special significance for the Queen’s favorite brands. Now he will have to wait for the approval of the Queen’s successor and King Charles III of Britain for a royal warrant. These companies include companies such as Fortnum and Mason Tea, Burberry Raincoats, Cadbury Chocolates and even Broomstick and Dog Food.

600 companies have received royal warrants

A total of 600 companies have received the royal seal and now if the new King of Britain does not approve, they will have only two years left to use the seal they themselves Will be able to keep him connected with the royal family. Let us tell you that in his former role as Prince of Wales, King Charles issued his own royal warrants to more than 150 brands.

What is a Royal Warrant

The Royal Warrant Holders Association states that the Royal Warrant gives holders the right to display the appropriate Royal Seal on their products, packaging, stationery, advertising, premises and vehicles. For some companies, a royal endorsement is a powerful tag to sell their stuff.

The Queen’s choice received royal warrants for these companies

Fortnum And Mason was the favorite tea of ​​Queen Elizabeth and the Prince of Grasser Wales, who received a Royal Warrant in 1954. 

Fortnum and Mason made Royal Blend tea for King Edward VII in 1902.

Twinnings had royal warrants for tea and coffee from Queen Elizabeth and the Prince of Wales.

Burberry Raincoat to make a waterproof and security-proof raincoat for Queen Elizabeth and her eldest son Has a royal warrant warrant for it.

Queen Elizabeth loved the Dubonnet wine-apéritif- Dubonnet gin cocktail. French wine companies Dubonnet and Mum Champagne, as well as Bollinger, Krug, Lanson, Laurent-Perrier, Louis Roederer, Mot & Chandon and Veuve Clicquot, also have royal warrants.

Launer Company, from 1968 to present The Queen, proud to supply it with her current handbag, is now afraid of losing her precious market.

Heinz and Kellogg’s receive royal warrant

Consumer brands also have royal seals, with Heinz and Kellogg’s having royal seals. Heinz, which is known for its ketchup and tins of baked beans, are loved by Britons. So at the same time, the Kellogg Company has been supplying Kellogg’s to the royal family continuously during the 70-year reign of Queen Elizabeth. Brand spokesman in the UK, Paul Wheeler, told "We used to have a special van called the Genevieve that used to deliver Kellogg’s to the royals directly from the factory." 

Quality is not the criterion for royal warrants 

Please note that royal warrants are valid for 5 years. Its renewal norms are stringent as it is not achieved only on the basis of quality service. In this, trust related to human rights is also important. 

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