What is Tata’s upcoming Tata Neu app, here’s all the details of the super app

Tata Group’s super app Tata Niue is ready for launch on 7th April. The company made the announcement through a teaser photo on the app’s Google Play Store page. It first started publicly advertising the Super App alongside the ongoing Indian Premier League tournament. As of now, the app can only be used by Tata Group employees. It will be available to all after its launch on 7th April.

What is Tata Neu?
Tata Neu is the super app of this group which brings together all its digital services and apps on one platform. It is mentioned in the details of the app on its Play Store page. "Access cutting-edge digital content, make payments, manage your finances, plan your next vacation or maybe even plan your next mile – there is so much to explore and experience in the world of Tata Niue".

What services will be available on Tata Neu
Different digital services of Tata Group like AirAsia India, booking flight tickets on Air India or booking Taj Group hotels, groceries from Bigbasket Ordering, medicines from 1mg, or buying electronics from Croma and clothing from Westside will be possible through the Tata Niue app. The company will give new coins to those who make purchases from the app, which can be redeemed on this app.

Are there more super apps in India?
Amazon, Paytm, Reliance Jio among many other internet groups have created their own versions of super apps where they can be used for payments, content streaming, shopping, travel One can get one pack of service like booking, groceries etc.

Why do Indian companies want to build super apps?
A country or region becomes super app-ready when a large part of its population first wants to work from a smartphone instead of a desktop, and The ecosystem of apps customized for local needs is not developed. India has already become a market where most first-time internet experiencers are transacting on their mobile phones. This is one of the main reasons why Indian companies are considering creating super apps. 

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